Caboki is a concealer for hair loss that clings to remaining hair, making it appear thicker and fuller
As a blog writer for HIS, I tend to spend a lot of time on YouTube to keep up with what is happening out there, so I can share my findings here in our blog.
On my travels through the YouTube metropolis, I kept finding videos published by Caboki again and again, almost to the point where it didn’t matter what I searched for, I’d find one of their videos.
It soon became clear that they have been spamming YouTube, so my first impression wasn’t great to be honest. However I thought that further investigation was warranted, as to date the Caboki YouTube channel has managed to rack up amost 10 million video views. Clearly many people are interested in what they have to offer.
Caboki concealer follows basically the same principle as other shake-on concealers like Toppik and Nanofibres. The dispensers are full of millions of tiny microfibers that cling to your real hair. This has the effect of making you appear like you have more hair than you actually have.
So Caboki is the same as all the other concealers then?
Errm…. sort of. You see, although the basic principle remains the same, Caboki does make one claim that actually makes a lot of sense if it is indeed true.
Most concealers are based on wool fibers, which are more slickly marketed as keratin fibers. Wool is indeed keratin, so nothing underhand there. The issue, Caboki claims, is that both humna hair and wool carry a positive electrical charge.
Anyone who was paying attention during science class will know that opposites attract, and that if both your hair and your concealer carry a positive charge, they will effectively repel each other, causing a real problem when the hair is blown by the wind, rubbed or generally interfered with in any way.
Caboki claims to counteract this problem by using a plant material called Moroccan Gossypium Herbaceum instead of wool. Crucially this plant fiber carries a negative charge, and should therefore cause the concealer to cling to your real hair in a much more reliable fashion.
Thats good isn’t it?
Yes and no. Although the argument stackes up quite well, other concealer brands make similar claims. Toppik claims their product is “magnetized with static electricity”, whilst Nanogen say that Nanofibres are “dipolar charged”.
The end result is that we dont really know if Caboki is offering anything different to what is out there already.
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