Flashback Friday to that one time an Esquire magazine writer said in 2013 that no one should get a ‘scalp tattoo’. Two years later, and we still (respectfully) disagree. It’s been a while since US Esquire posted an article about ‘scalp tattoos’ (its’ 1 years, 9 months, and 14 days…but who’s counting?). In fairness, the article was a response to another article in The Hollywood Reporter about hair loss treatments that Hollywood’s A-listers undergoes to fight the battle of hair loss. The THR profiles some of the different celebrities (that have owned up to it), like Matthew McConaughey (click here), who have had work done to save their locks and discusses some of the procedures they use to do so. One of those procedures mentioned is that of SMP. Three concise paragraphs talk about the emergence of the procedure within the industry and it’s growth in popularity. Who said what? Esquire writer Jonathan Evans clearly read the THR article and walked away inspired enough to write his own thoughts on scalp micropigmentation. Evans lets his opinion known immediately out of the gate calling the procedure “disturbing.” He briefly describes another where the hairs off the legs is suctioned off and then punched back into scalp — somehow that one he glosses right over without a second look. Evans goes on to say that this method for hair loss is “deeply flawed” because hair is three dimensional and the results of the procedure are not. Evans uses the example of one’s girlfriend touching the scalp, immediately destroying the illusion. He paints a bleak picture of this poor girlfriend who is left with a desperate man and says, “if a flowing mane is follicular shorthand for virility, this is the exact opposite.” Quite the Scathing Review of SMP Don’t get us wrong — Evans is a fine writer. He spent over a year as a Sr. editor at one of the largest men’s magazines in the world and focused on style and grooming, and wrote some great articles. We just disagree with pretty much everything he said in the article. Lets Break it Down First, why crack on an entire procedure and dissuade anyone and everyone from even considering something that could potentially change their lives and improve their appearance? The magazine celebrates mens fashion and encourages men across the globe to look their best. In recent years, the magazine has encouraged readers to step out sartorially, highlighting international influences for flair and dandyism. Bold patterns in suits, tailored cuts in all pieces of a man’s wardrobe, excessive accessories like a wrist-full of beaded/leathered/metaled/ribboned bracelets. If you want to punch of fashion game, then the magazine can (and will) show you how. Skinny jeans, $500 sneakers, watches that cost more than your car — virtually everything is on the table when executed correctly. However, if you’re a bald man who wants to step up his game, then sadly, you can’t. And shouldn’t, according to Evans. Instead, you should just go “bald with dignity.” But what if the balding man doesn’t want to simply do nothing? Where’s the dignity in doing nothing? We think that Evans would agree that looking good as men is a masculine art. And certainly somethings, no matter what they cost or who’s name is on the label, won’t look sharp if poorly executed. We will conceded that there are some bad scalp tattoos out there. Not all SMP procedures are created the same. But HIS Hair has a reputation of being an innovator and world leader in scalp micro pigmentation. How do we Plead? Evans is certainly entitled to his opinion. But it should be noted that a google search of the author reveals that he has a full head of hair. It’s difficult to understand how someone who doesn’t suffer from hair loss can be so adamant about a procedure that doesn’t apply to him. To so easily dismiss a hair loss treatment when you yourself have never had to suffered from hair loss seems shortsighted. And what’s his gripe really about SMP? It’s that SMP is two-dimensional, has no texture and your significant other will only feel skin when they caress your scalp. SMP is two-dimensional as it’s pigmentation being inserted into the skin via a method similar to tattooing and permanent cosmetics. But everyone who comes in, whether it’s for a consultation or treatment session, knows this. While he’s right about the texture and skin feel (more about that in the minute), SMP gives the client the illusion of a full head of hair that’s kept shortly buzzed or shaved. The end product looks like a five o’clock shadow all over the scalp. And for many men, that’s a big improvement. We’d be lying if we said that others haven’t expressed the same concern about the feel of skin, if someone were to touch it. It’s a valid concern, but not one that should be a deal breaker. First, how many people touch your scalp? How many times a day does someone walk up to you, friend or stranger, and rub your scalp, pet your head, or palm your dome? We’d bet very few. People know what a shaved head feels like. Most clients don’t undergo this procedure so that no one close to them knows; instead, they do this to give themselves the appearance of a full head of hair to the general public. To unknowing and untrained eye, very few will suspect a thing. If you’re suffering from hair loss and wish to do something about it, one thing that Evans’s article does (inadvertently) is remind you to be open minded about your options. SMP gives a hair loss sufferer instant results that are low maintenance and masculine looking without any invasive surgery. Just because something isn’t someone else’s way doesn’t mean that it should be ruled out entirely. Investigate, do you due-diligence, and form your own opinion. Find what makes you feel good about yourself because that never goes out of style.